Nederlander Concerts Adds Friend-to-Friend Invite Service To Their Website

Boulder, Colorado (Billboard Publicity Wire/PRWeb) May 12, 2009 -- iggli inc. is excited to announce that concert industry leader, Nederlander Concerts, has added the company's pioneering invite service to their on-line event and ticketing pages and will be promoting the service moving forward. "We want to give concertgoers an easy way to connect, promote and organize with their friends when they want to go to a show," said Jamie Loeb, Nederlander's Vice President of Marketing. "We're excited about the service and how it benefits our patrons."

The service gives fans the ability to invite, track and coordinate whether or not they can attend a particular show or event. "Nederlander Concerts recognized the potential immediately and they were able to implement our technology in no time at all," said iggli CEO Tom Higley. "We've been delighted with how savvy they are and how quickly they've embraced our service. Both of our companies have a commitment to using technology to better serve the fan and we're excited to partner with them."

The unique on-line invite service uses friend-to-friend communication technology that allows fans to coordinate their social activities around a particular event. Ticket sellers, venues, promoters, artists, sports teams and event companies, like Nederlander, benefit by reaching a broader audience and, ultimately, by selling more tickets. Fans benefit by using an easy communication tool to coordinate with their friends. They can also post comments, purchase tickets and share details via partner websites and trusted social networks such as MySpace, Facebook and Twitter.

"Most people won't go to a show alone. By adding this service, we're able to help our fans connect the events they love with the friends they want to share them with. It's awesome for both them and us," said Nederlander's Loeb.

When fans log onto the Nederlander Concerts website (www.nederlanderconcerts.com) they simply have to click the green "invite friends" button to take advantage of the service. Everything else is automated from that point on. They can then buy tickets, invite friends and organize who's going using the simple, Nederlander branded interface.

About iggli inc. - Founded in 2007, iggli inc. is the creator of a web-based invitation service that serves fans and providers in the sports and entertainment ticketing industry. Fans use the service to create invitations for ticketed events, track responses, and create social conversations around an event. Partners, such as ticketing sites, venues, promoters, artists, sports teams and event aggregation sites, use the service to generate more awareness of events and make it easier for visitors to invite friends and buy tickets.

About Nederlander Concerts - Headquartered in Los Angeles, Nederlander Concerts promotes and produces a wide range of quality live entertainment across the Western United States. This boutique event promotion firm exclusively operates and programs the most coveted and awarded small to mid-size venues including the Greek Theatre and the Pantages Theatre in Los Angeles, the Santa Barbara Bowl, the Grove of Anaheim, and the San Jose Civic Auditorium. In addition, the company promotes events at third party arenas, theatres and clubs in markets throughout California, Arizona, and Colorado.

MEDIA CONTACTS:

Nederlander Concerts: Janette Baxa / 323.817.6018

Iggli: Tracy Collier/ 303.440.0211

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